After three years of ongoing collaboration with United Way, we returned to create another brand anthem centered on the organization’s impact across Kansas City’s philanthropic landscape.

United Way came to us with a script, and we developed the creative approach around it. Our team built the storyboard, shot list, and visual direction, using projection as a central storytelling device across environments. This included projecting United Way animation onto a field outside Kansas City with a farmer during harvest, as well as hosting CEOs and philanthropic partners in a studio where the same system was used on a cyc wall setup. Over four days, we coordinated talent and locations across the region to support the scope of the campaign.

The final anthem brought the annual initiative to life as a long-form brand film, later adapted into a 30-second version for social distribution. The campaign was used throughout the year at kickoff events with corporate and nonprofit partners across Kansas City.