We first connected with Mazuma while producing the 2025 United Way campaign. CEO Deonne Christensen joined the project to represent Mazuma's longtime support of United Way, and during the shoot, she shared that she appreciated our creative approach and invited us to meet with the marketing team. That introduction became the beginning of a creative partnership centered around Mazuma's annual brand message, "For the Love of KC."

Mazuma brought us the script, and together we built the creative approach around it. From storyboards, casting and location scouting to production planning and creative direction, we developed every stage of the project before cameras rolled, aligning every decision around a shared creative vision.

The result was a campaign that carried that vision from concept through delivery. We produced a 30-second television spot alongside two 15-second campaign edits, extending a single story across different audiences and formats.